{"id":2444,"date":"2025-06-06T09:27:19","date_gmt":"2025-06-06T06:27:19","guid":{"rendered":"https:\/\/vsaworld.com\/blog\/?p=2444"},"modified":"2025-06-06T09:27:20","modified_gmt":"2025-06-06T06:27:20","slug":"u-s-figure-skatings-leave-your-mark-campaign-ignites-excitement-for-milano-cortina-2026","status":"publish","type":"post","link":"https:\/\/vsaworld.com\/blog\/u-s-figure-skatings-leave-your-mark-campaign-ignites-excitement-for-milano-cortina-2026\/","title":{"rendered":"U.S. Figure Skating\u2019s\u00a0Leave Your Mark\u00a0Campaign Ignites Excitement for Milano Cortina 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On June 3, 2025, U.S. Figure Skating unveiled its\u00a0<em><a href=\"https:\/\/www.usfigureskating.org\/news\/press-release\/us-figure-skating-launches-leave-your-mark-campaign-ahead-olympic-winter-games\">Leave Your Mark<\/a><\/em>\u00a0national campaign, a bold initiative designed to galvanize excitement for the Olympic Winter Games Milano Cortina 2026 while boosting membership, fan engagement, and support for Team USA athletes. Launched just eight months before the Games kick off on February 6, 2026, at the Milano Ice Skating Arena, the campaign invites athletes, clubs, members, donors, and fans to shape the future of figure skating through artistry, athleticism, personality, and community. With a kickoff event planned for June 7\u20138, 2025, at the U.S. Olympic &amp; Paralympic Museum in Colorado Springs,\u00a0<em>Leave Your Mark<\/em>\u00a0promises to elevate Team USA\u2019s stars\u2014like Alysa Liu and Ilia Malinin\u2014while inspiring a global audience to embrace the sport\u2019s unique blend of grace and power. This article explores the campaign\u2019s goals, key features, and its significance for the figure skating community, with insights for fantasy sports enthusiasts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Campaign to Inspire and Unite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<em>Leave Your Mark<\/em>&nbsp;campaign is built on the idea that every individual can leave a lasting impact on figure skating, whether through competing, cheering, or contributing. As announced by U.S. Figure Skating, the campaign aims to deepen engagement across the sport\u2019s ecosystem by offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital and Physical Toolkits<\/strong>: Resources for clubs and members to promote local events and connect with fans.<\/li>\n\n\n\n<li><strong>Olympian Appearances<\/strong>: Opportunities for clubs to win visits from 2026 Olympians, fostering grassroots enthusiasm.<\/li>\n\n\n\n<li><strong>Fundraising Initiatives<\/strong>: Efforts to support the 2026 Olympic Team and their families, ensuring athletes can focus on performance.<\/li>\n\n\n\n<li><strong>Athlete-Led Storytelling<\/strong>: Exclusive content showcasing Olympic hopefuls\u2019 training, personal lives, and journeys to Milan, designed to grow their profiles and fanbase.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chief Commercial Officer Annie White emphasized the campaign\u2019s narrative focus: \u201cWe developed&nbsp;<em>Leave Your Mark<\/em>&nbsp;to better tell our athletes\u2019 stories in the runway to the 2026 Olympic Games.\u201d By highlighting the sport\u2019s four pillars\u2014artistry, personality, athleticism, and community\u2014the campaign seeks to make figure skating accessible to both lifelong fans and newcomers, especially as the U.S. gears up for a home Olympics in Salt Lake City 2034.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Your Story. Your Style. Your Mark. - Road to the 2026 Olympics Starts Now\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EG7aFZwgNok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u00a9 YouTube\/ U.S. Figure Skating<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kicking Off with a Bang: Leave Your Mark Weekend<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign launches with&nbsp;<em>Leave Your Mark Weekend<\/em>&nbsp;on June 7\u20138, 2025, at the U.S. Olympic &amp; Paralympic Museum in Colorado Springs, Colorado. This immersive event brings figure skating\u2019s energy to the community, offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meet-and-Greets<\/strong>: Fans can interact with Olympians, World Champions like Alysa Liu, and national team members, including stars like Amber Glenn, who featured in campaign promotions on X.<\/li>\n\n\n\n<li><strong>Skill Challenges<\/strong>: Opportunities to test skating techniques, showcasing the athleticism required at elite levels\u2014think flexibility and balance honed through years of training, as seen in the user\u2019s interest in figure skating stretches.<\/li>\n\n\n\n<li><strong>Behind-the-Scenes Access<\/strong>: Insights into the artistry of choreography and the mental resilience needed for competition, aligning with White\u2019s goal to \u201cpull back the curtain\u201d on the sport.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The event sets the tone for a campaign that blends fan engagement with athlete preparation, building momentum toward the U.S. Figure Skating Championships in St. Louis (January 5\u201311, 2026), where the 2026 Olympic Team will be named.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spotlight on Team USA\u2019s Olympic Hopefuls<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<em>Leave Your Mark<\/em>&nbsp;campaign shines a light on Team USA\u2019s figure skating stars, who are poised to dominate at Milano Cortina 2026. At the 2025 ISU World Figure Skating Championships in Boston, U.S. skaters claimed three of four golds: Alysa Liu (women\u2019s singles), Ilia Malinin (men\u2019s singles), and Madison Chock and Evan Bates (ice dance). Key athletes featured include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alysa Liu, Women\u2019s Singles<\/strong>: The 2025 World Champion and 2022 Olympic team gold medalist, Liu\u2019s comeback story\u2014returning after a two-year hiatus\u2014captivates fans. Her personal best in Boston and promotion of&nbsp;<em>Leave Your Mark<\/em>&nbsp;at Governing Council highlight her leadership. In fantasy skating leagues, Liu\u2019s consistency (222.06 points at Worlds) makes her a top pick for points and technical scores.<\/li>\n\n\n\n<li><strong>Ilia Malinin, Men\u2019s Singles<\/strong>: Known as the \u201cQuad God,\u201d Malinin\u2019s historic quadruple Axel and six-quad free skate in Boston cement his status as a gold medal favorite. His athleticism, per NHL EDGE\u2019s skating metrics, rivals hockey\u2019s speed bursts, appealing to the user\u2019s hockey interest. Fantasy value: High for jumps and program components (+200 for 200+ points).<\/li>\n\n\n\n<li><strong>Madison Chock and Evan Bates, Ice Dance<\/strong>: The three-time World Champions (2023\u20132025) are gold medal contenders despite no individual Olympic medal. Their 222.06 season-best score and emotional storytelling make them fantasy locks for points and fan votes.<\/li>\n\n\n\n<li><strong>Amber Glenn, Women\u2019s Singles<\/strong>: The first openly LGBTQ+ U.S. women\u2019s champion, Glenn\u2019s resilience after a shaky 2025 Worlds short program boosts her&nbsp;<em>Leave Your Mark<\/em>&nbsp;profile. Her spins and artistry offer fantasy upside for component scores.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These athletes\u2019 stories, amplified through digital content and media partnerships with NBC, aim to deepen fan connections and elevate their Olympic profiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why&nbsp;<em>Leave Your Mark<\/em>&nbsp;Matters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<em>Leave Your Mark<\/em>&nbsp;campaign arrives at a pivotal moment for figure skating. With Milano Cortina 2026 featuring five events\u2014men\u2019s and women\u2019s singles, pairs, ice dance, and the team event\u2014at the Milano Ice Skating Arena, Team USA aims to build on its 54 Olympic medals (16 gold), the most of any nation. The campaign\u2019s focus on artistry (choreography and music interpretation), personality (skaters\u2019 unique styles), athleticism (jumps and spins requiring flexibility and strength), and community (club and fan involvement) mirrors the sport\u2019s essence, making it a perfect vehicle to grow its global appeal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posts on X reflect the campaign\u2019s early buzz, with skaters like Jason Brown hyping the \u201cOlympic season\u201d and fans rallying around Liu and Glenn\u2019s appearances. The campaign also supports NBC\u2019s narrative-driven coverage, which White praised for showcasing athletes\u2019 journeys, ensuring figure skating\u2019s emotional and athletic depth resonates with audiences. As the U.S. prepares for a home Olympics in 2034,&nbsp;<em>Leave Your Mark<\/em>&nbsp;lays the groundwork for sustained growth, encouraging new members to join clubs and fans to buy tickets, starting February 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fantasy Skating Implications<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For fantasy sports enthusiasts,&nbsp;<em>Leave Your Mark<\/em>&nbsp;offers a chance to engage with figure skating\u2019s competitive landscape. The campaign\u2019s athlete-focused content provides insights into form and preparation, crucial for drafting top performers. Liu and Malinin are must-haves for their scoring potential (200+ points), while Chock and Bates dominate ice dance. Glenn\u2019s underdog status offers value in component scores (+150 for 70+ PCS). With qualification events like the ISU World Championships (March 24\u201330, 2025) and Olympic Qualifier in Beijing (September 17\u201321, 2025) determining quotas, fantasy managers should monitor skaters\u2019 health and consistency, especially after the user\u2019s interest in injury prevention through flexibility training.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking Ahead to Milano Cortina 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the&nbsp;<em>Leave Your Mark<\/em>&nbsp;campaign unfolds, it will amplify Team USA\u2019s journey to Milano Cortina 2026, where 142 skaters will compete across 12 days. The Milano Ice Skating Arena, praised by skaters like Italy\u2019s Nikolaj Memola for its \u201cgreat\u201d ice, promises a vibrant stage for stars like Malinin, who aims to defend his quad Axel legacy, and Liu, chasing her first individual Olympic medal. With tickets available from February 2025 and the Olympic flame arriving at San Siro Stadium on February 6, 2026, the campaign\u2019s grassroots activations and digital storytelling will keep fans engaged.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U.S. Figure Skating\u2019s&nbsp;<em>Leave Your Mark<\/em>&nbsp;campaign is a game-changer, uniting athletes, fans, and communities in the lead-up to Milano Cortina 2026. By celebrating artistry, athleticism, personality, and community, it invites everyone to shape the sport\u2019s future, from cheering at&nbsp;<em>Leave Your Mark Weekend<\/em>&nbsp;to supporting Team USA\u2019s quest for Olympic glory. For fantasy enthusiasts, the campaign\u2019s athlete insights enhance strategic picks, while its emotional narratives captivate all. As Annie White said, \u201cWe want everyone to fall in love with the sport.\u201d With stars like Liu, Malinin, and Glenn leading the charge,&nbsp;<em>Leave Your Mark<\/em>&nbsp;ensures figure skating\u2019s legacy will shine brightly in Milan and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source:&nbsp;<a href=\"https:\/\/www.usfigureskating.org\/news\/press-release\/us-figure-skating-launches-leave-your-mark-campaign-ahead-olympic-winter-games\">article by U.S. Figure Skating<\/a>, published June 3, 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Achieve More With VSA: Boost your skills with world-class coaches for just $29\/hour. Perfect for skaters, hockey players, dancers, and athletes, VSA offers personalized training 24\/7, 365 days a year, anywhere in the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By Vitalina Andrushchenko, Staff Writer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On June 3, 2025, U.S. Figure Skating unveiled its\u00a0Leave Your Mark\u00a0national campaign, a bold initiative designed to galvanize excitement for the Olympic Winter Games Milano Cortina 2026 while boosting membership, fan engagement, and support for Team USA athletes. Launched just eight months before the Games kick off on February 6, 2026, at the Milano Ice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U.S. Figure Skating\u2019s\u00a0Leave Your Mark\u00a0Campaign Ignites Excitement for Milano Cortina 2026 - VSA Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vsaworld.com\/blog\/u-s-figure-skatings-leave-your-mark-campaign-ignites-excitement-for-milano-cortina-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Figure Skating\u2019s\u00a0Leave Your Mark\u00a0Campaign Ignites Excitement for Milano Cortina 2026 - VSA Blog\" \/>\n<meta property=\"og:description\" content=\"On June 3, 2025, U.S. Figure Skating unveiled its\u00a0Leave Your Mark\u00a0national campaign, a bold initiative designed to galvanize excitement for the Olympic Winter Games Milano Cortina 2026 while boosting membership, fan engagement, and support for Team USA athletes. 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